The #247RUNNING, online running community is run by Caroline Constable, a digital marketer, and self-confessed, ‘average runner’.
Having started running in 2009 at the grand old age of 40, Caroline soon discovered that she was not born to run fast but her stubborn streak did enable her to run farther than her annoyingly Whippet-like husband. She has completed 11 marathons so far and is currently ‘in training’ for the Marathon des Sables 2020. Caroline is also a regular at her local parkrun, both as a runner and volunteer.
Whilst the #247RUNNING community is administrated by one person, the team really consists of everyone who takes part, whether that's by utilising the hashtag in their own posts and sharing other people's posts or by giving fellow runners virtual high-fives when things are going well and offering support and advice when they are not.
The Start Line
Having set up and run several online communities over the previous two decades, in November 2017, Caroline created the #247RUNNING Twitter profile, whilst taxiing into Manchester Airport, having just completed the ‘Athens Marathon. The Authentic.’ Caroline’s aim was to share runners tweets and to build a mutually supportive Twitter community of like-minded people.
With the Twitter community growing steadily, #247RUNNING launched on Instagram in May 2019 in order to be able to further support and communicate with participants on that platform. May 2019 has also brought the commencement of #247RUNNING’s efforts to raise funds for running related charities. The first being The Running Charity who use running to improve the lives of 16-25 year-olds, who are homeless or at risk of homelessness across the UK.
The plan for #247RUNNING is to continue to grow this amazing online community of runners and to raise funds that will help others benefit from the physical and mental advantages that running can bring.